Yepp: New end-to-end user journey

Project overview

Role: Senior Product Designer

Team: Cross-functional work: Design Team, Developers, Digital Team, Squad

Platform: app, web

2024 I Yettel Hungary Zrt.

My Contributions on Yettel’s Digital first approach from concept to delivery

Joined at the very beginning and helped design the entire experience from concept to delivery. Influencing both strategy and execution from scratch, supporting the press release with innovative journey showcasing (videos and ProtoPie interactive app showcase)

Tasks: UX/UI design, new components for the Design System, Coordinating agencies, Pitching user journey

Tools: Adobe Illustrator, Photoshop, Figma

Process

Unlimited design files and journeys

Went through countless design files - mapping user journeys, building screens, and experimenting with visual directions. Each interaction brought closer to a final design that felt intuitive, polished, and aligned with the project vision.

Process

Working in Miro

We collaborated in Miro, working closely withcross-functional teams to align on workflows, backend requirements, and evolving product needs - ensuring the designs translated seamlessly into a fully functional app.

Results

Many iterations to get the best core UI

Seamless registration and onboarding flow, smart functions like eSIM recognition to make users life easier. Quick and easy to get the Yepp.

Keeping in mind

Key takeaways

❌

Over-investing in high-fidelity visuals too early

Prioritize validating information architecture and logic before committing to advanced visuals refinement.

✅

Structured journey definition

Establishing clear user flows early created a strong foundation for subsequent design decision.

💡

Technical awareness improves design decisions

Understanding backend implications and constraints helps produce solutions that are both user-centered and technically viable.