Balirattan
Project overview
Role: Project owner and deisgner
Platform: Web, Social Media, Printed materials
2023-2024 I Freelance Project
Freelance Project Leadership
From the first idea to a fully launched webshop. Defining the visual direction and digital experience to bring the vision to life. A full-scale project.
Tasks: Branding, Graphic Design, Web design, Printing
Tools: Adobe Illustrator, Photoshop, Figma, Wordpress
The founder approached me with the idea of launching a brand that would sell products made in Bali. She wanted the brand to reflect the distinctive aesthetic and cultural atmosphere of Balinese design while appealing to an international audience.
Branding
I was responsible for developing the visual identity for BALIRATTAN, creating a cohesive brand that captures the essence of Bali through its style and presentation. My work included designing the brand identity as well as a full set of branded materials, such as stationery, business cards, product labels, and merchandise.
A grounded identity rooted in simplicity and nature
In addition, I developed initial concepts for the physical store environment to ensure the brand experience would remain consistent across both products and retail space.
